Shot in 1972 this photo took 7 and a half hours to capture the right effect. The Jamaican Tourists Board hired an American advertising company to come up with a sexy poster to awaken the world to Jamaica’s beauty.
The model is Trinidadian Sintra Arunte-Bronte…
Sintra caught the eye of a photographer from Doyle Dane, an American advertising company commissioned by the Jamaican Tourism Board to do the poster campaign, as she stood outside the Pegasus hotel, now known as Le Meridien Jamaica Pegasus. The photographer was scouting for a woman who could portray the beauty of an island woman, and she was game.
The impact of the poster immediately triggered a number of fairytale events in Sintra’s life and continue to do so today. A boat owned by a wealthy Montegonian, John McConnell, was named after her, so too was a race horse and two years ago a Swiss company named one of the watches from the Rado line, Sintra.
So where has Sintra been all these years?
She runs a successful destination management company called, A.J.M. Tours, in her homeland of Trinidad. Her company handles air and ground charters, as well as tours between Trinidad and Tobago and a charter from New York to Tobago with 112 passengers every week. She is more voluptuous now and still turns heads whenever she walks into a room.